Build a digital ecosystem
that works as one.
Channel House helps founders and growing brands bring social, search, website, paid media and CRM together into one strategy that drives measurable growth.
Our founder’s brand experience includes
Agency and in-house work across global beauty and personal care.
The problem
Most brands don’t have a channel problem. They have a connection problem.
Busy, but no strategy
You’re posting, boosting and emailing, but nobody can say which of it is working, or why.
Channels that don’t talk to each other
Social, paid, website and CRM are run separately, by different people, against different goals.
Foundations that haven’t kept up
The website, tracking and customer data were set up years ago, and everything built on top inherits the cracks.
Full circle
The journey doesn’t end at the sale. It comes back around.
A customer sees a creator’s post, checks your Instagram, searches for you, browses, leaves, sees an ad, comes back and buys. Then the email that follows decides whether they buy again. To them, it’s one relationship with one brand.
To your customer, it’s one relationship with one brand.
- Sees a creator postEarned
- Visits InstagramOwned
- Searches GoogleOwned
- Browses, then leavesOwned
- Sees an ad, comes backPaid
- PurchasesOwned
- Opens an emailCRM
- Buys againCRM
…and round again
“The goal isn’t just more customers. It’s a stronger relationship with the ones you already have.”
The framework
Owned. Paid. Earned. Connected.
Every engagement starts with one question: which channels matter for this brand and this customer, and what should each one do?
Follow the line. We fix the foundation you own, invest where it makes sense, borrow credibility from voices people trust, then keep the relationship going after the first purchase.
See every service- 01 · Owned
Fix the foundation
Website · Social · Content · SEO · Digital experience
- 02 · Paid
Invest where it counts
Meta · Google · TikTok · Marketplaces
- 03 · Earned
Borrow credibility
KOLs · Creators · Publishers · Partnerships · PR
- 04 · CRM & Lifecycle
Grow what you have
Email · Automation · Segmentation · Retention · Loyalty
- OwnedWebsite · Social · Content · SEO · Digital experience
- PaidMeta · Google · TikTok · Marketplaces
- EarnedKOLs · Creators · Publishers · Partnerships · PR
- CRM & LifecycleEmail · Automation · Segmentation · Retention · Loyalty
How we work
Strategy first. Channels second.
Audit
We review your whole digital ecosystem: channels, website, tracking, data and content.
Map
We map how customers actually find you, choose you and come back, and where they drop off.
Plan
We decide which channels matter, what role each one plays and where the budget should go.
Build and measure
We implement alongside your team and report on the whole journey, not channel by channel.
Why Channel House
Big-brand rigour. Founder-level attention.
Twelve years of agency and in-house experience with global beauty and personal-care brands, now working for founders and growing businesses.
Strategy and execution
We don’t hand over a deck and disappear. We build what we recommend.
The whole picture
Owned, paid, earned and CRM, looked at together instead of in separate silos.
Growth you can measure
Every recommendation is tied to a number you can track.
MediaLens
See the whole journey, not a pile of channel reports.
Every client gets a private MediaLens report: one place that shows how owned, paid, earned and CRM are performing together.
- One report across every channel
- Updated monthly, private to your business
- Every number tied back to the strategy
MediaLens[Client name] · [Month]- Owned[Value][Metric]
- Paid[Value][Metric]
- Earned[Value][Metric]
- CRM[Value][Metric]
Start here
Start with the whole picture.
Book a discovery call. We’ll talk through your channels, your customers and where the journey is breaking, then recommend where to start.